A Legacy Built on Quality
Story
Sobha, a leading international construction company with a reputation for building high-quality projects, wanted to enhance their online presence. They needed a website that reflected the brand's sophistication and legacy. To address this, Sobha partnered with Global Surf to design a user-friendly and visually compelling website that accurately reflects their core values of quality, innovation, and reliability.
Industry
Construction
Country
Multinational
Channels Used
Goals
Global Surf set out to build Sobha’s first website, aiming to reflect the company's high standards. Key priorities included optimizing site speed and user experience to ensure smooth navigation. Additionally, structuring content effectively was crucial to help visitors easily find the information they needed. Ultimately, the goal was to attract a larger audience and keep them engaged.
Objectives
Since Sobha did not have a website previously, we focused on building a new platform from the ground up. The primary objectives were to ensure fast load times, create an intuitive user experience that minimizes exit rates, and develop a visually appealing design. This new site effectively established Sobha’s digital presence across all platforms.
Challenge
The main challenges included building the site’s structure from scratch while ensuring it would rank well in search engines. We also needed to ensure the website functioned seamlessly across all browsers, looked appealing on mobile devices, and featured up-to-date content. The task was particularly time-sensitive due to Sobha’s upcoming project launches, making efficiency and precision critical.
Overcoming Challenges
- Migrated to a modern, scalable platform that enhanced security and site performance.
- Addressed loading issues and security vulnerabilities to improve user experience and site reliability.
- Implemented a refined keyword strategy and optimized content to attract more relevant traffic.
- Redesigned the website's user journey to enhance user flow and engagement.
Key Achievements
- Achieved a significant reduction in bounce rate by 36.37%.
- Increased page views by 230.89% as a result of optimized content.
- Enhanced session duration by 257.72%, indicating greater user engagement.
- Elevated brand perception through improved user experience and streamlined navigation.
257.72%
Increase in Session Duration
230.89%
Increase in Page View
36.37%
Decrease in Bounce Rate
We're Ready—Are You?
If you're looking forward to growing your digital presence with fresh and effective strategies, you’re in the right place. With our experience and a personal touch, we’ll help your brand connect with the right audience in a way that truly resonates.
Success Stories We're Proud of
