Building Better, Smarter & Complex Structural Steel Solutions
Story
Assent Steel is a leading player in the steel industry, known for delivering innovative, high-quality structural steel solutions. They specialize in tackling complex steel projects with efficiency and precision. As their business evolved, so did their need for a stronger digital presence, which led to a collaboration with Global Surf. Assent Steel sought to improve its online visibility, drive targeted traffic, and enhance its digital marketing strategy to reflect the company’s industry leadership and expertise.
Industry
Steel
Country
UAE
Channels Used
Goals
Assent Steel's primary objectives in partnering with Global Surf were to increase organic traffic, improve user engagement, and drive more qualified leads through a strategic focus on SEO and paid ads. The company also aimed to lower bounce rates and boost returning user traffic, while increasing overall site performance. Enhancing the visibility of their services in a competitive market was essential for sustaining their growth trajectory.
Objectives
Global Surf’s first task was to analyze Assent Steel’s current SEO standing and Google Ads performance. We implemented robust SEO strategies to improve search rankings and organic traffic. In parallel, our team refined and re-targeted Google Ads campaigns to increase conversions and drive relevant traffic to the site. These efforts were aimed at improving session duration and reducing the bounce rate.
Challenge
One of the main challenges involved the fierce competition in the steel industry, particularly in the UAE market. Increasing organic visibility against established competitors required a well-researched and highly focused SEO strategy. Another challenge was optimizing Assent Steel's Google Ads campaigns to minimize wasted ad spend while maximizing ROI. Ensuring a consistent stream of new users while maintaining high engagement levels from returning users was also a top priority.
Overcoming Challenges
- Implemented SEO strategies to enhance organic traffic.
- Re-structured Google Ads campaigns for improved targeting and performance.
- Focused on boosting both new and returning user traffic.
- Optimized the website to enhance user engagement and session duration.
- Implemented measures to reduce the bounce rate and encourage deeper site exploration.
Key Achievements
- Achieved a 101.61% increase in organic traffic.
- Drove a 116.55% overall traffic growth through Google Ads.
- Improved new user traffic by 117.3% and boosted returning user traffic by 156.9%.
- Increased session duration by 446.27% and page views by 258.59%.
- Reduced the bounce rate by 91.78%, helping retain visitors on Assent Steel's site.
101.61%
Increase in Organic Traffic Growth
116.55%
Increase Overall Traffic Growth
91.78%
Decrease in Bounce Rate
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