Refreshing, Sparkling, Uplifting
Story
Seleo, a prominent Middle Eastern beverage brand, sought to expand its digital footprint across the UAE, Kuwait, and Qatar. To achieve this, they partnered with Global Surf to revitalize their online presence and optimize marketing campaigns. The goal was to create a compelling digital experience that resonated with their target audience and drove customer engagement.
Industry
Food & Beverage
Country
UAE, Kuwait, Qatar
Channels Used
Goals
Seleo sought to enhance their digital presence by crafting a website that captured the essence of their brand, expanding their online visibility, attracting a wider customer base, and optimizing their advertising efforts to achieve the highest possible return on investment.
Objectives
To achieve Seleo's goals, we redesigned their website with a contemporary aesthetic that reflected their brand's essence. We also launched targeted Google and Meta ad campaigns to attract both new and existing customers. Additionally, we implemented advanced tracking and analytics to measure performance, optimize for conversions, and ensure continuous improvements.
Challenge
The primary challenge was to increase user engagement and expand Seleo’s reach in a highly competitive market. We needed to carefully analyze consumer preferences across diverse regions and platforms. Another significant challenge was transitioning Seleo’s digital assets to an upgraded platform without disrupting their customer experience, all while ensuring the ad campaigns effectively targeted both new and existing customers within the set budget.
Overcoming Challenges
- Redesigned Seleo's website to improve navigation and user experience, resulting in a 2,846.67% growth in average session duration and a 40% reduction in bounce rate.
- Overcame technical limitations to ensure a seamless website experience across devices and browsers, enhancing user satisfaction and accessibility.
Key Achievements
- Created targeted Google Ads & Meta Ads campaigns, leading to a staggering 6,031.30% growth in all users and a 2,595% rise in new users, significantly boosting Seleo's digital footprint.
- Upgraded website functionality to increase session growth by 4,003.88% and noticeably decrease bounce rates, encouraging longer visits.
2,846.67%
Increase in Overall Traffic Growth
2,595%
Increase in New Users
4,003.88%
Increase in Session Growth
We're Ready—Are You?
If you're looking forward to growing your digital presence with fresh and effective strategies, you’re in the right place. With our experience and a personal touch, we’ll help your brand connect with the right audience in a way that truly resonates.
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