Building Tomorrow Today
Story
BEC Arabia, a prominent construction firm in the UAE and KSA, sought to bolster its digital footprint to fuel growth and maintain its competitive edge in the Middle Eastern market. Their existing website fell short in terms of technical sophistication, hindering visibility and user engagement. To address these challenges, they partnered with Global Surf for a comprehensive digital overhaul, focusing on revamping their website and implementing robust SEO strategies.
Industry
Construction
Country
UAE, KSA
Channels Used
Goals
BEC Arabia aimed to significantly improve the technical performance and user experience of their website, while attracting more organic traffic. Key objectives included increasing page load speeds, improving SEO rankings, and creating a seamless experience for both new and returning users. Additionally, they sought to boost session duration and overall engagement to convert more visitors into leads and customers.
Objectives
BEC Arabia aimed to revamp their website to enhance its technical performance, improve its user experience, and boost its organic traffic. By optimizing page load speeds, improving SEO rankings, and creating a more intuitive navigation system, we sought to attract and engage more visitors, ultimately converting them into leads and customers.
Challenge
Maintain a seamless user experience throughout the platform transition, preserving existing organic traffic. Adhere to modern web standards while faithfully reflecting BEC Arabia's brand identity. Optimize for users in both the UAE and KSA, carefully considering regional differences in user behavior and preferences.
Overcoming Challenges
- Implemented innovative techniques that reduced page load times by 32.03%, improving user satisfaction and driving higher engagement.
- Deployed advanced SEO strategies, leading to a remarkable 90.42% increase in organic traffic, significantly expanding visibility and reach.
Key Achievements
- Leveraged technical expertise to boost overall website traffic by 16.46%, attracting a broader audience and enhancing brand exposure.
- Enhanced user-centric improvements to attract 11.2% more new users while increasing retention by 27.8%, fostering customer loyalty and repeat business.
32.03%
Increase in Avg. Page Speed
90.42%
Organic Traffic Growth
87.44%
Increase in Session Duration
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