Innovating for a Better Built Tomorrow
Story
Innovo Group is a global leader in the construction industry, specializing in delivering innovative solutions for a wide range of projects. With a commitment to quality and sustainability, they have built a reputation for excellence. Recognizing their outdated, slow website no longer reflected their brand's quality and innovation, they partnered with Global Surf to revamp their digital presence. The goal was to improve efficiency, enhance user experience, and align the site with their evolving brand identity.
Industry
Construction
Country
Global
Channels Used
Goals
Innovo Group partnered with Global Surf to achieve several key objectives for their website. The primary goal was to create a website that visually and thematically aligned with Innovo’s innovative brand identity. Additionally, Innovo sought to improve website speed and reduce loading times, enhance user experience to retain visitors longer, and increase conversions by attracting more new users while maintaining a consistent user base.
Objectives
To address goals, Global Surf conducted an in-depth analysis of the website's performance and speed. We implemented structural changes, optimized the code, and compressed media files to enhance site efficiency. Additionally, Global Surf uplifted the brand image by incorporating high-quality branding materials, ensuring a consistent and professional appearance across all touchpoints.
Challenge
Redesigning the website brought several challenges. Migrating from an outdated CMS without disruptions was complex, especially with its limitations. Ensuring cross-browser and mobile compatibility, preserving existing organic traffic, and integrating new branding materials, for a consistent brand experience were all essential. With a product launch looming, we delivered efficiently within tight deadlines.
Overcoming Challenges
- Implemented a more robust website platform to enhance scalability and security, resulting in a 50% reduction in downtime and a 30% increase in performance.
- Addressed security vulnerabilities to improve load times and resolve issues that previously compromised the secure browsing experience.
Key Achievements
- Optimized keywords to drive a 107.3% increase in new user traffic and a 125.5% boost in page views.
- Redesigned the website and optimized user flow, resulting in a 102.35% growth in engaged sessions and a 125.5% increase in user engagement.
- Revamped marketing materials with updated design and messaging to boost brand visibility and strengthen brand perception.
30.43%
Increase in Avg. Page Speed
88.20%
Increase in Returning Users
102.35%
Increase in Session Duration
We're Ready—Are You?
If you're looking forward to growing your digital presence with fresh and effective strategies, you’re in the right place. With our experience and a personal touch, we’ll help your brand connect with the right audience in a way that truly resonates.
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