Leading Construction Conglomerate
Story
ASGC Constructions, a prominent player in the UAE’s construction industry, has a reputation for delivering large-scale projects with precision and excellence. To further strengthen their digital presence and maintain their competitive edge, ASGC partnered with Global Surf to manage their branding, website, SEO, and social media. The goal was to boost their online visibility, improve website performance, and streamline their digital strategy to reflect their growing stature in the industry.
Industry
Construction
Country
UAE
Channels Used
Goals
ASGC Constructions sought to enhance their online presence through a series of targeted initiatives. Key goals included increasing user engagement on their website, driving more organic traffic, and improving conversion rates. The company also aimed to strengthen its social media presence to engage with a broader audience and showcase its project portfolio. Updating branding materials to reflect their modern and dynamic approach to construction was another focus.
Objectives
To meet these goals, Global Surf focused on optimizing ASGC's website for better performance and user experience. SEO strategies were implemented to improve search engine rankings and drive more organic traffic. The social media strategy was realigned to better engage the audience and promote ASGC’s brand identity. Branding materials were also refreshed to align with ASGC’s evolving corporate image. Additionally, detailed analytics tracking was set up to monitor progress and refine strategies based on data-driven insights.
Challenge
ASGC’s existing website required significant updates in terms of design and functionality. Ensuring compatibility across devices and improving site speed were critical to enhancing user experience. Additionally, the challenge of reducing bounce rates and improving the retention of new users demanded a focused SEO and content strategy. Managing the social media channels required careful planning to build engagement and promote the company’s brand while differentiating ASGC from its competitors.
Overcoming Challenges
- Redesigned the website to improve user flow and enhance site speed.
- Implemented SEO optimization techniques to boost organic traffic.
- Revamped the social media strategy to increase engagement and brand visibility across platforms.
- Updated branding materials to reflect ASGC’s commitment to innovation and excellence.
Key Achievements
- Achieved a 26.85% increase in sessions and a 28.1% rise in page views.
- Reduced the bounce rate by 31.26%.
- Improved overall brand consistency across all digital platforms.
- Strengthened social media presence, leading to higher engagement and wider reach across platforms.
26.85%
Increase in Session Growth
28.1%
Increase in Page View
31.26%
Decrease in Bounce Rate
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