Strength Through Diversity
Story
Bukhatir Group, a leading UAE-based conglomerate, recognized the need to modernize their digital presence. As a diversified organization interested in various sectors, their outdated website no longer served as an effective communication platform. It lacked the functionality, speed, and user experience necessary to reflect Bukhatir Group’s evolving brand and business operations. To address these issues, Bukhatir Group partnered with Global Surf to revamp their website, aiming to improve overall performance, user engagement, and better align the platform with their broad portfolio.
Industry
Conglomerate
Country
UAE
Channels Used
Goals
The primary goal for Bukhatir Group was to create a modern, responsive website that could effectively showcase the diverse sectors they operate in. They sought to improve session duration and page views while reducing bounce rates. Bukhatir Group also prioritized improving content organization and site navigation to make information more accessible.
Objectives
To meet Bukhatir Group’s goals, Global Surf began with an in-depth audit of the website, analyzing its performance. The objectives included restructuring the site for better content flow, optimizing the code to speed up load times, and enhancing mobile responsiveness. Additionally, efforts were also made to lower the bounce rate and extend session durations.
Challenge
Migrating the complex website to a new platform while preserving functionality and existing organic traffic was a hurdle. Ensuring seamless performance across different devices, especially mobile, was also crucial. Furthermore, creating a unified structure that effectively represented Bukhatir Group's diverse business sectors was another obstacle to overcome.
Overcoming Challenges
- Migrated to an optimized website platform, resulting in a 30.1% increase in session duration and a 91.32% boost in page views.
- Optimized code and design updates to reduce the bounce rate by 28.38%, contributing to better user retention.
Key Achievements
- Improved page speed and mobile responsiveness, significantly improving load times and overall site performance.
- Improved the overall appearance of the site, ensuring a more modern and user-friendly interface for an improved user experience.
130.1%
Increase in Session Duration
91.32%
Increase in Page View
28.38%
Decrease in Bounce Rate
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