Story
The Garden Concept, a leading e-commerce brand in the UAE specializing in outdoor and gardening products, sought to enhance their online presence as their business grew. Recognizing the need for stronger search visibility and more effective digital advertising, they partnered with Global Surf to improve their SEO and performance marketing efforts. Through targeted SEO strategies, we helped boost their rankings, while our performance marketing campaigns on Google and Meta drove increased traffic and conversions. This collaboration ensured that The Garden Concept reached a wider audience and maximized their online growth potential.
Industry
E-commerce
Country
UAE
Channels Used
Goals
The Garden Concept aimed to increase overall traffic and expand their audience through effective SEO and performance marketing strategies. Their primary goal was to increase website traffic, enhance their online visibility and engagement. Additionally, they focused on boosting overall traffic by leveraging both organic and performance marketing approaches, utilizing advanced keyword targeting and tailored advertising techniques.
Objectives
Global Surf conducted a thorough audit of The Garden Concept’s SEO and performance marketing strategies to identify critical areas for improvement. The team prioritized optimizing SEO tactics, developing targeted keyword strategies, and refining advertising campaigns to better reach relevant customer segments. These efforts aimed to enhance both organic reach and paid performance for maximum impact.
Challenge
The main challenge was improving SEO without losing the existing user base during updates. Enhancing the SEO strategy was important for increasing traffic but carried a risk of disruption. Additionally, attracting new users required refining keywords and ads to reach the right audience effectively. Ensuring that these changes aligned with performance marketing goals was also crucial. The overall aim was to boost visibility while maintaining user engagement and satisfaction throughout the process.
Overcoming Challenges
- Enhanced online visibility and search rankings, leading to sustained organic traffic growth.
- Improved user engagement and satisfaction through an intuitive website design, resulting in longer session durations and increased page views.
- Successfully attracted a significant number of new users while maintaining strong retention rates among returning visitors.
- Streamlined user experience, resulting in a marked decrease in bounce rates, ultimately fostering greater customer loyalty.
Key Achievements
- Boosted organic traffic by 42.66% through an enhanced keyword strategy and on-page SEO.
- Achieved a 47.75% growth in session duration and a 258.59% increase in page views after a complete website redesign.
- Drove overall traffic up by 77.54% with targeted ad campaigns, while retaining 81.8% of new users and growing the returning user base by 31.1%.
- Reduced bounce rate by 55.09% by improving content structure and user flow.
42.66%
Increase in Organic Traffic Growth
77.54%
Increase in Overall Traffic Growth
47.75%
Increase in Session Duration
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